T-Mobile - No More Mr. Nice Girl
The wireless carrier is trying to rebuild their brand image following AT&T’s failed take over bid.
According to Ad Age, the pending AT&T deal negatively impacted consumers perception of T-Mobile leaving them no choice but to re-brand by trading in the approachable Carly for one who is looking for speed and adventure.
I love this!
Come with a story and leave with another.
Brilliant print ads created as optical illusions to promote the Colubsidio Book Exchange.
Samsung - Explore your dual world.
First human face video mapping.
For the launch of its first 2 SIM card smartphone - Galaxy Y Duos - Samsung did something unprecedented: a mapped projection on an human face! This video uses exclusively the video mapping technique to build several characters on an human face. The images were projected directly over an actor, as in a canvas. This video mapping technique, seen before in spectacular projections on buildings and cars, uses in this video the human face as its single object of work.
Submitted by Nuno Miranda
Axe Rise - Keep your brainy girl happy.
The new Axe commercial is taking a very different approach by helping guys stay awake with Axe Rise Shower Gel in order to make their girl happy.
Created by BBH London.
Target - Color changes everything
A Wieden + Kennedy New York spot that illustrates how color changes everything. The spot includes apparel, accessories, beauty and home products all sold at Target.